As recently as a decade ago, inbound marketing was a brand-new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines.
That content was once largely limited to the written word. Today, that’s no longer the case.
Today, a comprehensive content strategy includes written work like blogs and eBooks, as well as media like podcasts, visual assets, and videos.
That last part — video — continues to be on the rise. According to the 2018 State of Inbound report, 45% of marketers are investing more in YouTube over the course of this year — more than any other marketing channel available to them.
Unlock the one resource you need to start growing your YouTube business channel.
And with the rise of other content formats comes the need to optimize them for search. One increasingly important place to do that is on YouTube, a video distribution website used by the masses — HubSpot included.
But how does YouTube SEO work? What are the steps you need to take to optimize your YouTube channel for search? We’ve outlined some major tips and tools below.
- Rename your video file using a target keyword.
- Insert your keyword naturally in the video title.
- Optimize your video description.
- Tag your video with popular keywords that relate to your topic.
- Categorize your video.
- Upload a custom thumbnail image for your video’s result link.
- Use an SRT file to add subtitles & closed captions.
- Add Cards and End Screens to increase your YouTube channel’s viewership.
15 Quotes About Social Media to Inspire Your Marketing Strategy
With all the algorithm updates, changing content preferences, and memes sprouting up on social media, it can be more challenging to adapt your marketing strategy to the channel than it was acclimating to the awkwardness of puberty.
Despite its perpetual evolution, though, social media will always have one constant — people. For the most part, human behavior has stayed the same for thousands of years, which means the principles of psychology are unwavering. So if you want to succeed on social media, you need to focus more on the people using it than the trends changing it.
To help you develop an audience-centric social media strategy, we’ve compiled 15 insightful quotes about social media from executives, marketers, and even celebrities. Read on to get inspired.
- “People want to go on the Internet and check out their friends so why not build a website that offers that? Friends, pictures, profiles, whatever you can visit, browse around, maybe it’s someone you just met at a party. I’m not talking about a dating site. I’m talking about taking the entire social experience of college and putting it online.” – Jesse Eisenberg as Mark Zuckerberg in The Social Network
- “It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.” – Amy Jo Martin, author of Renegades Write The Rules
- “We get to live in a time that we get to use social media as a tool. It’s not just a face on a piece of paper, and that’s what makes you someone’s favorite model. We can have a very similar sense of humor as someone, and that’s why we’re their favorite model, or our personal style, off the runway, is why we’re their favorite.” – Gigi Hadid, fashion model
- “I’m very active on social media and see the huge impact it has on engaging with fans and being able to have a voice.” – Stephen Curry, professional basketball player for the Golden State Warriors
- “A lot of people who are ‘social media’ stars aren’t considered to be ‘real’ stars, and people underestimate the amount of work it takes to edit and upload a video every single day and document your life like that.” – Shawn Mendes, singer
- “When I hear people debate the ROI of social media? It makes me remember why so many businesses fail. Most businesses are not playing the marathon. They’re playing the sprint. They’re not worried about lifetime value and retention. They’re worried about short-term goals.” – Gary Vaynerchuk, CEO of VaynerMedia
- “A large social-media presence is important because it’s one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.” – Guy Kawasaki, Chief Evangelist, Canva
- “Facebook is a discovery model platform. Its primary goal is to make the audience happy. So you’ll only get ROI if you create quality content for your audience.” – Kelly Hendrickson, Facebook Lead at HubSpot
- “Instead of getting discouraged when a promising tweet doesn’t rack up the likes and retweets, pay attention to the clicks and check how long people stay on the page after coming from social. If your post is generating strong engagement, don’t worry so much about the superficial stats.” – Tallie Gabriel, Producer at Unthinkable Media
- “When pitching to press outlets, you need to help drive traffic through social to make it worth the effort of PR professionals. In addition to traditional outlets, publications are now generating traffic from native content within social platforms. So if you want to engage with members of the press and PR professionals today, you need to analyze their social media pages to learn what kind of content they’re sharing — before pitching.” – Ryan Bonnici, CMO at G2Crowd
- “What happens on social media stays on Google forever.”
- “Being famous on Instagram is basically the same thing as being rich on Monopoly.”
- “Tumblr is currently the only social media network that your parents haven’t ruined.”
- “I log off because I’m bored. I log back on in five minutes because I’m bored.”
- “For every action, there is an equal and opposite reaction, plus a social media overreaction.”